WeWork’s meteoric rise earned it a spot in Bisnow’s biggest trends and deals of the year list two years running, but this year it is on the list for its Icarus-like fall.
The coworking pioneer started the year with a splash — on Jan. 8, it rebranded its empire as The We Company and announced a $6B investment from SoftBank, a large infusion but far less than the $16B it had expected to receive. The investment valued it at $47B, which for a time made it the most valuable privately funded company in the U.S.
Its years-long rapid expansion through leases, building acquisitions and new business lines continued through 2019 with the launch of coworking/retail hybrid Made by We, a smart cities initiative and food startup incubator WeWork Food Labs, and acquisition of coworking rival Spacious, software company Euclid, workplace management company Managed By Q and analytic software company SpaceIQ. WeWork was the fastest-growing office tenant in multiple major global cities this year, and the largest office occupier overall in Manhattan and London.
That rate of growth has been taking its toll — the company lost $2B in 2018 and $1.25B in Q3 2019 alone; its burn rate in 2019 was calculated at $5,213 a minute.
It took its first official steps toward an IPO in April, a move it had hinted at since 2017 and one which was supposed to help it open all those locations it had leased. Then The We Company released its IPO prospectus in August and everything fell apart.
Once investors and landlords got a peek into the company’s financials and corporate structure (in particular the power granted to CEO Adam Neumann and his alleged self-dealing), they balked, and We’s stated valuation started plummeting, from $47B at the beginning of the year to $20B in September. In September, We announced it was delaying its IPO by a month, and a week later, Neumann was ousted, capping off three months of executive exodus. A week after that, We halted its IPO plans altogether.
The company was taken over by SoftBank in October at an $8B valuation. It has new leadership, a 90-day turnaround plan that began in November and a fresh, $1.75B line of credit from Goldman Sachs. It is looking to undo some of Neumann’s efforts, including looking to sell some of the companies under its umbrella (including Managed by Q), halting a partnership with Ivanhoé Cambridge to deploy $3B of equity into building acquisitions and reportedly angling to back out of up to 100 leases.
But WeWork has continued to finalize new leases and deliver the huge backlog of new locations it had previously announced. Though the bloom is off the rose and the drama will be immortalized on screens big and small, most landlords and office experts think the coworking revolution WeWork started — if not the company itself — will continue to be successful.