The city of Charlotte has maintained a strong retail market, with smaller spaces proving to be especially competitive within the sector over the last year.

Charlotte ranked first among the top 43 U.S. retail markets with at least 100M SF of inventory in asking rent growth and overall investment performance, according to a recent CoStar report.

Brandon Svec, national director of retail analytics at CoStar Group, noted that several fundamentals combined in Charlotte's retail rise.

"After coming in sixth place last year, Charlotte’s rise to the top was predicated on demographic tailwinds, a diversified economy, and a disciplined supply pipeline," Svec said in a statement.

Retail rent growth in Charlotte averaged 7.4% last year, according to CoStar. Over the past 10 years, the city’s retail rents have increased 57%, compared to just 34% nationwide.

Retail vacancy in Charlotte was just 2.9% in Q3 2025, marking three consecutive years below 3%, according to an Oct. 2025 Colliers report.

The rumors of retail's demise in the city turned out to be greatly exaggerated, said Clay Grubb, CEO of Grubb Properties.

“Retail had 10 brutal years, with everybody saying retail was dead,” Grubb said, speaking at the Bisnow Charlotte Commercial Real Estate Market Kickoff on Jan. 15. “But ever since coming out of Covid, the consumer has been very strong, and so the retail sector has been very strong.”

Smaller spaces were especially competitive for retail tenants, with vacancy in buildings under 10K SF at only 1.77%, Colliers reported.

Converting the first floors of office buildings into spaces for retail tenants has proven to be a successful strategy in Charlotte, Grubb noted.

“They’re paying real rent and changing the images of office buildings, making the retail sector much healthier than we’ve seen in 15 years,” he said at the Bisnow event last week at the Union at West Station.