For a delivery fee of $7 to $10, Walmart shoppers can order groceries online and have them delivered by an Uber or Lyft driver for a limited time. This two-week test in Phoenix, San Jose and Denver investigates a new method of competing with Amazon, adding to a pilot program Walmart started in March in Miami that uses Deliv for delivery of general merchandise to Sam’s Club members’ front doors.
Walmart has been offering a curbside pickup to customers for some time, providing the option at 200 stores across 54 markets, the Arizona Republic reports. The company notes 90% of its curbside customers are repeat users and 90% of those orders include perishable goods such as dairy and produce. Customers order groceries online and pick them up at the curb of their local Walmart. See more about Phoenix retail here.
The new test involves the same process inside the store, utilizing a personal shopper to select products, but tacks on the additional convenience of Uber or Lyft delivering the items. On future plans to continue the delivery service, Walmart Global e-commerce EVP and COO Michael Bender wrote in a blog post that the company will “start small and let our customers guide us." [AZR]
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