Macy's To Open Discount Store Concept At Fair Oaks Mall
The Cincinnati-based retailer began rolling out the Backstage concept in 2016. It now has 50 locations, including at Dulles Town Center in Sterling and Lakeforest Mall in Gaithersburg. It is looking to compete with off-price brands like T.J. Maxx and Nordstrom Rack, which have performed better than traditional department stores in recent years.
The strategy comes as Macy's continues its plan to close 100 stores. A D.C.-area Macy's stores have closed at Ballston Common Mall and Alexandria's Landmark Mall, though those were to make way for redevelopment of the properties.