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Princeton Is Transforming From An Ivy League Town To A Business Mecca

100 Campus Drive RXR, Princeton, NJ
Courtesy of RXR Realty
100 Campus Drive, Princeton, N.j.

Princeton, N.J., rarely springs to mind as more than the home of its namesake university. Yet businesses here are flourishing, not as a subsidiary city to Philadelphia and New York City, but as a bubbling corporate and technology hub in its own right.

The town’s Main Street has been altering this narrative for years. Peppered with a mix of high-end and casual Mexican, American and European eateries — bistros, bars and brunch spots galore — the city’s primary thoroughfare contributes to a sense of urban worldliness and hometown comfort.

Princeton’s office market is also thriving. The city is home to numerous high-powered law firms, and local vacancies are regularly snapped up by life science firms. New Jersey’s collection of biotech firms exploded from 80 in 1998 to 330 in 2014; many are in Princeton.

104 Campus Drive RXR, Princeton, NJ
Courtesy of RXR Realty
104 Campus Drive, Princeton, N.J.

Two new corporate developments by RXR Realty are contributing to the once-college town’s exploding office scene.

Less than an hour’s drive from Philly and an hour from the Big Apple, 100 and 104 Campus Drive are home to a lively business community less than five miles from Princeton University as well as high-end dining, hospitality and shopping. Both buildings perch right along the NJ Turnpike, Route 1 Corridor and Garden State Parkway. The Princeton Junction Train Station is only a few minutes away, perfect for commuters who frequently travel between Philly, NYC and surrounding towns.

The twin one-story structures span over 97k SF in total, offering businesses searching for a Princeton home their own office suites with individual entrances, personal HVAC control and 24/7 employee access. The 104 building also has high-speed broadband internet — a must for working professionals in an economy increasingly relying on access rather than assets.

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RXR Realty is a vertically integrated private real estate company with expertise in investment management, property management, development, design, construction, leasing and financing. RXR’s core growth strategy is focused on New York City and the surrounding tri-state area markets.

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