The reports that Target is taking a $940M loss in its Canadian operations has everyone talking. We asked for thoughts from retail consultant Raymond Shoolman, from DIG360 in Vancouver. “I think it is another case where mega companies become arrogant and lose focus of the customer and their expectations,” he says. Any retailer would love to have what Target had coming into the market—international brand recognition, consumer excitement, familiarity vis a vis the Canadian consumer since many had already shopped in their US stores. Plus they were following Walmart. However, Target is strong enough to sustain the setback and determine how and why they fit into the Canadian retail mosaic, Raymond says. In the image: a Target launch event.
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