Nordstrom is employing a new tactic to stay relevant with Millennials—get them while they're at festivals.
The department store is touring the nation’s festivals with a group of three “pod” pop-up shops that offer beauty products, totes, phone charging stations and photo booths, Retail Dive reports.
The initiative was designed by action marketing agency OutCold and is an attempt to combine experiential activities with brands and material goods.
And it’s a good idea—Millennials spend more money on experiences than material goods, and actions like these attempt to get a cut of that business by tying the two closer together. [Retail Dive]
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