| Size does matter in real estate, but as in any relationship, “communication” is key. Advanced communications (aka, the thing you use to watch Netflix streaming) ranks just behind location, price, and parking according to 90% of the respondents to a Comcast Communications survey of nearly 500 BOMA members. For 2M SF-plus properties, the service ties with location for first priority. 61% say it gives their properties a competitive advantage. That jumps to 71% in the South. Managers of academic buildings take note: A third of your cohorts say they can charge higher lease rates. |
HEALTHY COMMUNICATION
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