Branding guru Ronnie ?Tsunami? Gandiza wants small business owners to know how they can be their own worst enemies. Tsunami, his preferred moniker on the speaking circuit, ballyhooed brand identity at a recent gathering of the Mint Hill Chamber. Clad in faded Levi?s and leather jacket, the former Microsoft innovator says businesses need more than a window on the Web. Incorporate Twitter, Facebook, vlogs, and all the new techno wizardry. Still, he acknowledges that the best marketing tool remains word of mouth. When he's not haranguing biz types, the Honolulu native is front man for island party band Tsunami Wave Riders. Without even looking, we're guessing you can Google them. |
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