HOTEL ROOM RATES ON RISE

Hotel occupancy has been climbing for more than a year, and now average room rates are playing catch-up, Jones Lang LaSalle Hotel's expert Ros Mallory  tells us. (That's Ros giving a rose to his daughter, Taylor.) Here are the YTD stats for Charlotte: occupancy is at 62.7%, up 7.1% year-over-year; average daily rate is $82.22, up 3.2%; and RevPAR is $51.58, up 10.6%, according to Charlotte Regional Visitors Authority. In comparison, the US has seen 61.8% occupancy, $101.85 ADR, and $62.93 RevPAR. Ros attributes the general lack of development in new hotels both locally and nationally for the rise in occupancy, which triggers the higher room rates. A PKF Hospitality Research study released this week forecasts continued recovery for the US lodging industry.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Charlotte Newsletters
Related Stories

From Pandemic Darling To Cautionary Tale: Pickleball Clubs Face A Reckoning After Betting Big On Retail Space

Foundry Robotics Leaves San Francisco For New East Bay HQ

Tenant Rep Firm Expands To Philly, Hires Industry Veteran

Data Centers Lose The Top Spot, San Francisco Jumps 40 Places: 9 Takeaways From ULI's 2027 Outlook

Charlotte Extends Data Center Moratorium For 11 More Months

Cushman & Wakefield, NYC Added To Suit Alleging $250K Agency Lease Shakedown

Denver Public Schools' $11M Centennial Hall Purchase Marks Rare Land Sale For ULC

Brandywine Plans To Sell $200M Worth Of Properties In 2027

Pennsylvania Reveals Draft Map Of Areas To Benefit From Opportunity Zones 2.0

Developer Buys Land For Active Adult Apartments Near Novant Health Hospital

Cresa Taps Nathan Knowles As Atlanta Market Leader

Developer Of $3.8B Atlanta Project Discloses $19M Accounting Error