Is $2 The Holy Grail?

Can Atlanta's apartment owners  achieve $2/SF rents? One of the city's most prolific developers made that prediction yesterday  atBisnow's Future of Midtown event at The W Hotel.

Novare Co's Jim Borders says when taking into account smaller apartment unit sizes, Atlanta gross rents can very well achieve the $2 "Holy Grail," especially in Midtown, where Novare's iconic SkyHouse Midtown is now open. "Midtown is a live-work-play experience," Jim says, noting that a lot of people who live in Midtown don't work in Midtown, but just like the experience of living there.More than 400 CRE pros joined us for the morning event. Jamestown Properties' Matt Bronfman  says Midtown "has the best fundamentals that lead me to believe it has rent growth to go." That's a good thing, he adds, since rent growth will insulate the market from cap rates  if and when they rise.Hines Interest's Kurt Hartman— whose company has jumped into multifamily, including 1377 Dresden—sees apartment rents rising in the Southeast. And the units coming on line should be enough to meet the  increase in demand. "But I think that  careful thought needs to be given for additional units," he says.Will apartments convert into condos? At least two of our panelists don't see that happening. Matt  (above)  says banks are still uncomfortable with lending to consumers to buy housing. And underwriting of apartments is making owners keep the projects for the long haul, as prices don't pencil out and the math doesn't lend itself to conversions, Jim echoed.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Thor Equities Plans $1B Data Center In North Georgia: The Atlanta Deal Sheet

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years

Solar Projects In Georgia Meet Local Backlash As Data Centers Drive Demand For Power

CBRE IM Buys Net Lease REIT For $1.6B, Plans More Investment

The Difference Between Service And Hospitality That Makes A Flexible Workspace A Success

Beyond The Boom: How Miami's CRE Market Continues To Be Resilient

Sixers And Flyers Unveil Renderings Of South Philly Arena Due In 2030