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Toronto Retail

The Source Gets Intimate and Interactive

The Source wants to be more hands-on in how it tempts you with tech. The electronics retailer is testing out a new open-concept store format that real estate director Deborah Matos tells us creates “a more intimate and interactive experience.” She's pictured at a kiosk The Source just opened at Pearson International Airport Terminal 1, a "skinnied down" prototype of the new store design that lets shoppers fiddle with gadgets while getting advice. The Source will roll out the full concept at a GTA store next year.

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