Rogers Real Estate Development and Urban Capital Property Group on Tuesday unveiled plans for M City, a $1.5B, 10-tower master-planned community aimed at redefining downtown Mississauga's western edge. The 4.3M SF mixed-use development, on a 15-acre site, marks the first major residential project by the Rogers-family-owned private holding company. It’s been in the works since 2007, when Rogers tapped Urban Capital (the builder behind River City and Tableau) to manage turning a long-held family asset into a legacy community.

Here’s Mississauga Mayor Bonnie Crombie at the launch event with Rogers Communications chair Edward Rogers (centre) and Urban Capital partner Mark Reeve (second from far right). M City, whose master plan has been fully approved, will include 2 acres of public parkland. New York-based urban design firm Cooper Robertson designed the project’s framework. Toronto’s CORE Architects won a design competition for M City's first building, an undulating tower that rotates seven floor plates in repetition as it rises 51 storeys.