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Voodoo Doughnut has tapped Chris Schultz, who was most recently MOD Pizza senior vice president of operations, as its new CEO. During his time at MOD, Schultz oversaw the expansion of that brand from one to over 300 locations worldwide.
Portland-based Voodoo is looking to expand. The company has six locations in four states, most recently opening on the City Walk Universal Studios Hollywood.
As the creator of the Bacon Maple Bar, Portland Cream and Memphis Mafia doughnuts, among other flavors, Voodoo has earned a cult following for its take on the classic doughnut shop. Enough, sometimes, to attract long lines of customers out its doors.
Prior to MOD, Schultz spent 13 years at Starbucks Coffee Co. as an operational adviser to the senior executive team as the company expanded. At Voodoo, Schultz will call upon his experience to focus on growing the brand by entering new markets.
Schultz succeeds Robin “Lobster” Ludwig in the role of CEO. Ludwig died of brain cancer in 2015.
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