Prima At Paseo South Gulch Offers The Best Of Luxury Urban Living In The Heart of Nashville

Nashville Multifamily

April 17, 2025 | 2:46 p.m. ET SomeraRoad Emily DeNardo, Studio B Writer

Introducing Prima at Paseo South Gulch, a 16-story, 278-unit luxury residential development in the heart of Nashville. Situated just a short walk from South Broadway, Prima residents enjoy all that Nashville has to offer, including world-renowned entertainment venues, shopping, wellness offerings and cultural landmarks.

The luxury residential tower features studio, one-bedroom and two-bedroom apartments with upscale finishes. It features an array of amenities hand-selected to best meet the needs of residents, such as a 24-hour, on-site concierge, premium fitness center, heated pool, kitchen and sports lounge, and remote workplaces. Other amenities include private offices, a conference room, a private dining room and a rooftop with lounge seating.

Positioned at the center of SomeraRoad’s Paseo South Gulch, Prima offers residents a unique amenity within the neighborhood itself — the best of locally and nationally acclaimed dining, shopping, wellness and entertainment destinations.

Prima at Paseo South Gulch hosted Bisnow’s Multifamily Annual Conference in Nashville on April 22. Click here for details about the BMAC event.

Courtesy of SomeraRoad

Prima at Paseo South Gulch in Nashville

About The Asset

In addition to its 278 residential units, Prima at Paseo South Gulch has 18K SF of Class-A office space and 8K SF of retail space, including tenants like juice shop SunLife Organics, wellness and longevity center Next Health, and the soon-to-come Florentine sandwich shop All'Antico Vinaio.

When residents and visitors step inside Prima, they are greeted by a bright, sunlit lobby and the on-site concierge. The amenity spaces on the fourth floor serve as the go-to community gathering spaces for the building. Designed for individual use and gatherings big and small, the fourth-floor spaces include a communal workspace, private dining room, kitchen and sports lounge, a pool and pool lounge, fitness center and expansive outdoor space with a range of seating and grill stations.

Located on top of the building is a rooftop lounge, offering indoor and outdoor lounge spaces, including outdoor fire pits. The spaces have been thoughtfully designed to add to the resident experience while keeping residents embedded in the Paseo South Gulch community right outside their door.

Since the building is in the heart of one of Nashville’s most walkable neighborhoods, The Gulch, residents may not need to own vehicles. However, if the need arises, Prima has a partnership with Envoy, an electric-car-share company, which allows residents to easily rent a car from its fleet of Tesla Model 3s in the building’s parking lot.

“Prima offers a distinct residential experience for Nashville residents, positioning them in the center of the action — steps from some of Nashville’s best shopping, dining and entertainment, all while a short drive to the rest of the city’s offerings,” SomeraRoad partner and Head of Development Andrew Donchez said. “It’s rare in Nashville to have a truly walkable living experience, and Prima and the Paseo South Gulch uniquely present that opportunity for residents, visitors, and office and retail tenants too.”

Inside the units, residents will find that no detail was spared, from custom, built-in closets to quartz countertops. Every unit is equipped with a washer and dryer, wood-style flooring, fiber-ready internet capabilities and marble-laden bathrooms.

Courtesy of SomeraRoad

The sports lounge on the amenity floor

About The Neighborhood

Paseo South Gulch is SomeraRoad’s $1B “live-work-play-stay” mixed-use development in the center of the Music City. The neighborhood is filled with restaurants and shops such as the iconic collectible guitar shop Carter Vintage, Australian eatery Two Hands, veterinarian Good Vets and barbershop-speakeasy Blind Barber. Luxury gym Equinox is also slated to open in the development.

Paseo South Gulch will soon welcome award-winning restaurants Catbird Seat and The Patterson House, as well as local roaster Barista Parlor. Pendry Nashville Hotel and Residences will open in the neighborhood in 2027.

Anchored by Voorhees and Antiques, two historic adaptive reuse projects revitalized into office and retail use, Paseo South Gulch is one of the most walkable areas in the city, featuring thoughtfully designed walkways, outdoor terraces and patios.

“Our team was focused on building a neighborhood ecosystem around Prima that served as a building amenity itself,” Donchez said. “The result is a deeply interconnected live-work-play-stay experience, and this isn’t something that just benefits residents. It’s evident to visitors of the neighborhood that they’ve stepped into a true community with shared gathering spaces, interests and activity.”

Paseo South Gulch sits in the city’s premier retail district, The Gulch, which features upscale stores such as Lucchese, Patagonia and Lululemon; restaurants including Superica, STK and Whiskey Kitchen; and entertainment options such as Puttshack, Rudy’s Jazz Room and Sambuca.

Donchez added that Prima has gotten “rave reviews” from tenants, which he attributed to its elevated living experience.

“The building has best-in-class amenities, all uniquely selected to complement the neighborhood and growing residential trends while offering prime access to the city,” he said. “We have an amazing team on the ground that enhances the day-to-day life of residents. From community events and programming to a friendly face at the front desk, we are proud of the product our team is delivering at Prima.”

About The Market

Despite turbulent capital markets nationally, Nashville’s multifamily market has held strong, showing signs of resiliency against market pressures. The fourth quarter ended with a vacancy rate of 10.2%, consistent with previous quarters. More than 11,800 units were absorbed during Q4, its strongest absorption figure since 2021.

Nashville remains one of the country’s hottest cities, with more than 136,000 people moving to the Nashville metro area since 2020. This population increase is only projected to grow. That is why many multifamily investors remain convinced that the Music City is “the best market for real estate investing in the country.”