Tue Apr 22, 2025
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Prima at Paseo South Gulch is the 16-story, 278-unit new development residential tower at the center of SomeraRoad’s Paseo South Gulch. Prima offers studios, one-bedroom and two-bedroom residences with high-design finishes, floor-to-ceiling windows, and best-in-class building amenities. The building additionally has 18,000 SF of Class-A office space and 8,000 SF ground-level retail. The ground floor of Prima is home to leading locally and nationally acclaimed retailers such as longevity center, Next Health; smoothie and juice bar, SunLife Organics; and forthcoming concepts like Florentine sandwich shop, All'antico Vinaio. Prima sits at the center of SomeraRoad’s Paseo South Gulch, a $1B mixed-use microneighborhood development project – one of the largest and most exciting in Nashville. Paseo South Gulch currently consists of Prima and two historic adaptive reuse projects, Voorhees and Antiques, with future phases including the much-anticipated Pendry Nashville Hotel & Residences expected to open in 2027. In addition to the retail at Prima, Paseo South Gulch retailers include the iconic Carter Vintage Guitars; barbershop and speakeasy, Blind Barber; Maiz de la vida from James-Beard nominated Julio Hernandez; Australian eatery, Two Hands; and future tenants such as Barista Parlor, Catbird Seat and Patterson House, and more.
What You'll Learn:
Why This Matters:
While still considered a Top 5 Market for CRE opportunities according to ULI and PWC, the Nashville residential market has experienced a slight slowdown compared to the frenzied pace of years prior. According to Multifamily Housing News, completions in 2024 remained elevated, with 4,114 units delivered in 2024 through July and another 27,062 under construction. However, net new development dropped to one-third of the volume recorded during the same period of 2023.
From a financial perspective, investors traded $365M in multifamily assets in the last year alone, and the price per unit saw a significant 35% decline, down to $151,294 year-to-date, as of July 2024.
Join Bisnow and our panels of top owners, investors, developers, public officials and more to learn more about the deals investors are looking for, and what trends — from more square units and amenitization to submarkets and more — are helping residents sign or renew in the Music City.
Who You'll Meet: Nashville's top multifamily owners, developers, investors, builders and more.
For questions regarding our content, or speaking and sponsorship opportunities, please email Bisnow Director of Event Production Elizabeth Baker at liz.baker@bisnow.com. To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than 7 business days prior to the event.
Prima at Paseo South Gulch
620 8th Avenue S.
Nashville, TN 37203
For the event, please enter through the lobby entrance off of Fogg St.
Floor: 2nd
Parking Information:
Rideshare and carpool recommended.
Nearby Parking Lots:
Time | Activity |
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8:00 AM 9:00 AM |
Registration, Breakfast and Networking
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9:00 AM 9:45 AM |
How to Win Residents and Influence Renewals: Exploring Today's Top Operations Trends
From Management to Amenities and Everything in Between
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9:45 AM 10:00 AM |
Networking Break!
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10:00 AM 10:45 AM |
Building Nashville's Future: Multifamily Development, Design and Construction Outlook
Discover the Trends Dominating the Music City's Top Residential Projects
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10:45 AM 11:30 AM |
Follow the Money: Investment and Acquisition Trends in Multifamily
With Millions Trading in Multifamily Assets, Learn Where and What Residential Investors are Bullish On
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11:30 AM 12:00 PM |
More Networking!
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