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Prima at Paseo South Gulch
Prima at Paseo South Gulch is the 16-story, 278-unit new development residential tower at the center of SomeraRoad’s Paseo South Gulch. Prima offers studios, one-bedroom and two-bedroom residences with high-design finishes, floor-to-ceiling windows, and best-in-class building amenities. The building additionally has 18,000 SF of Class-A office space and 8,000 SF ground-level retail. The ground floor of Prima is home to leading locally and nationally acclaimed retailers such as longevity center, Next Health; smoothie and juice bar, SunLife Organics; and forthcoming concepts like Florentine sandwich shop, All'antico Vinaio. Prima sits at the center of SomeraRoad’s Paseo South Gulch, a $1B mixed-use microneighborhood development project – one of the largest and most exciting in Nashville. Paseo South Gulch currently consists of Prima and two historic adaptive reuse projects, Voorhees and Antiques, with future phases including the much-anticipated Pendry Nashville Hotel & Residences expected to open in 2027. In addition to the retail at Prima, Paseo South Gulch retailers include the iconic Carter Vintage Guitars; barbershop and speakeasy, Blind Barber; Maiz de la vida from James-Beard nominated Julio Hernandez; Australian eatery, Two Hands; and future tenants such as Barista Parlor, Catbird Seat and Patterson House, and more.
Speakers and Panels
Follow the Money: Investment and Acquisition Trends in Multifamily
With Millions Trading in Multifamily Assets, Learn Where and What Residential Investors are Bullish On
Matt Ferrari
Founder / Managing Partner
PXV MULTIFAMILY
Ian Ross
Founder & Managing Principal
SomeraRoad
Stephen Keller
Managing Director
Alliance Residential
Harvey Wadsworth
Managing Director
Portman Residential
Brent Barcus
Managing Partner
i65 Capital Investments
Vincent Lefler
Executive Managing Director
Newmark
Building Nashville's Future: Multifamily Development, Design and Construction Outlook
Discover the Trends Dominating the Music City's Top Residential Projects
Jason Koehn
President
Albion Residential
Luca Barber
Senior Managing Director, Development
Mill Creek Residential Trust
Andrew Donchez
Partner, Head of Development
SomeraRoad
Nick Benjamin
Principal
VELA Development Partners
Lauren Miller-Wilmoth
Associate
Smith Gee Studio
Emily Trapani
Head of Sales
GFiber
How to Win Residents and Influence Renewals: Exploring Today's Top Operations Trends
From Management to Amenities and Everything in Between
Keri Walker Pfeifer
Managing Director, Operations, Southeast
Bozzuto Management Company
Tammy Lee
Area Vice President
Willow Bridge Property Company
Amy Heskett
Senior Director, Real Estate
Greystar
Rajen Shastri
CEO
Akara Partners
Jordan Bernstein
Head of Development Strategy and Operations
Mint House
Will Hitzemann
Regional Director
Foxen
Why You Can't Miss this Conference
What You'll Learn:
How will the Federal Reserve's rate cuts impact multifamily investors and those bullish on acquisitions in the Nashville area?
How can regional policy and the incoming administration impact housing opportunities, affordability and more in and around Nashville?
What are the top trends and amenities that Nashville's residents are seeking?
From low rental growth to rising operating expenses, what strategies can multifamily property owners use to effectively manage margins and remain attractive to lenders?
With new projects and proposals for residential development slowing down, what are Nashville's residential owners doing to future-proof their existing portfolios?
Why This Matters:
While still considered a Top 5 Market for CRE opportunities according to ULI and PWC, the Nashville residential market has experienced a slight slowdown compared to the frenzied pace of years prior. According to Multifamily Housing News, completions in 2024 remained elevated, with 4,114 units delivered in 2024 through July and another 27,062 under construction. However, net new development dropped to one-third of the volume recorded during the same period of 2023.
From a financial perspective, investors traded $365M in multifamily assets in the last year alone, and the price per unit saw a significant 35% decline, down to $151,294 year-to-date, as of July 2024.
Join Bisnow and our panels of top owners, investors, developers, public officials and more to learn more about the deals investors are looking for, and what trends — from more square units and amenitization to submarkets and more — are helping residents sign or renew in the Music City.
Who You'll Meet: Nashville's top multifamily owners, developers, investors, builders and more.
For questions regarding our content, or speaking and sponsorship opportunities, please email Bisnow Director of Event Production Elizabeth Baker at liz.baker@bisnow.com. To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than 7 business days prior to the event.
Venue
Prima at Paseo South Gulch
620 8th Avenue S.
Nashville, TN 37203
For the event, please enter through the lobby entrance off of Fogg St.
Floor: 2nd
Rideshare and carpool recommended.
Nearby Parking Lots:
Agenda
| Time | Activity |
|---|---|
|
1:00 PM
1:50 PM
|
Registration, Breakfast and Networking
|
|
1:50 PM
2:00 PM
|
Bisnow Introduction & Opening Remarks
|
|
2:00 PM
2:45 PM
|
How to Win Residents and Influence Renewals: Exploring Today's Top Operations Trends
From Management to Amenities and Everything in Between |
|
2:45 PM
3:00 PM
|
Networking Break!
|
|
3:00 PM
3:45 PM
|
Building Nashville's Future: Multifamily Development, Design and Construction Outlook
Discover the Trends Dominating the Music City's Top Residential Projects |
|
3:45 PM
4:30 PM
|
Follow the Money: Investment and Acquisition Trends in Multifamily
With Millions Trading in Multifamily Assets, Learn Where and What Residential Investors are Bullish On |
|
4:30 PM
5:00 PM
|
More Networking!
|
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