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Serendipity Labs To Open First Atlanta Location At Three Alliance

Three Alliance Center Buckhead
Three Alliance Center in Buckhead, Atlanta

The latest player in the metro area's co-working scene has secured it first Atlanta location.

New York-based Serendipity Labs has inked a 26K SF lease at Three Alliance Center, the 500K SF trophy tower in Buckhead recently built by Tishman Speyer. The Three Alliance location is the first of eight planned Atlanta locations and is expected to open by spring, officials said.

JLL Managing Director Michael Berman, Senior Managing Director Ian Henderson and Senior Vice President John Winter brokered the deal.

Bisnow was first to report Serendipity Labs' plan to enter the Atlanta market after it executed a franchise agreement with a host of hospitality executives for 17 co-working locations in Atlanta, Charleston and Greenville. That group is led by 3H Group Hotels CEO Hiren Desai, SSM Hospitality CEO Paresh Master and Atlanta-based hotel brokerage firm Hunter Hotel Advisors Vice President Trey Scott.

While no other location was announced, Serendipity CEO John Arenas previously told Bisnow the firm was scouting locations in North Fulton, a prominent office submarket north of the city that is home to telecommunications, finance and tech firms. Serendipity Labs is growing nationally through franchises, joint ventures and company-owned locations, with more than 100 sites underway at $1M each.