Hotel Keeps It Local

In 2011, Lowe Enterprises plunked down $71M for the Red Lion Hotel at 1415 Fifth Ave. After three years of redesign, the place is now Motif Seattle, which takes the concept of localizing a hotel seriously. According to Motif GM Shannon Sheron, the hotel’s working with local designers “to create distinctive experiences throughout the hotel.” The first such collaboration is with Jonquil & Mr Black’s Jordan Christianson, who created a pattern for the hotel to use in its textiles, letterhead, and more. Shannon tells us that the hotel's also partnering with the Fifth Avenue Theatre and the Seattle Symphony on sponsored events in 2014-15. The property officially opens on June 14.

Continue reading this story with a free account

Log in or register
Related Topics: Lowe Enterprises , Red Lion Hotel
Sign up for more articles like this
Subscribe to Bisnow's Seattle Newsletters
Related Stories

Historic Brooklyn Hotel To Be Turned Into Ritz-Carlton-Branded Condos

Daniel Negari Buys Downtown LA Hotel For $34M

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Luxury Marriott Hotel Will Take Space In Charlotte Office Conversion

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years

CBRE IM Buys Net Lease REIT For $1.6B, Plans More Investment

The Difference Between Service And Hospitality That Makes A Flexible Workspace A Success

Beyond The Boom: How Miami's CRE Market Continues To Be Resilient

Sixers And Flyers Unveil Renderings Of South Philly Arena Due In 2030