The local real estate industry's going to be at the annual Challenge Athletes Foundation’s San Diego triathlon on Oct. 19. Coastline Real Estate Advisors prez Steven Ludwig tells us that his father-in-law, Protea Properties prez Jeffrey Essakow, helped plan the first event 20 years ago to help a friend who became a quadriplegic after being hit by a car during a triathlon. Jeffrey and his friends hoped to raise $30k to buy him a handicap vehicle—they got twice that, and distributed the rest to other athletes in need. Challenged Athletes Foundation was soon founded to give grants for adaptive sports equipment and also provides mentoring and support for new amputees. It’s raised $70M in the last two decades. Snapped: Coastline's '13 team.

Steven tells us his firm is submitting a team to the triathlon for the fourth straight year—33 real estate pros (including Bisnow’s own Sean Spear) will swim one mile through the La Jolla Cove, bike 44 miles, and run 10 miles… or at least do one or two legs of that. The Coastline team has hit its fundraising goal this year: $100k. (It's raised $300k over the last four years.) Check out its donor website here—Steven says he’d love for more people in the real estate community to get involved in the great cause. (And he’s looking for people to join the team in '15 and beyond.)