DeskHub’s Leader Discusses Increasing Popularity Of Co-Working Space

Opening just over a year ago with 15k SF, DeskHub, Downtown San Diego's largest co-working space, is adding 8k SF in July, bringing total space to nearly 23k SF, to meet growing demand. This will take seats available from 200 to more than 300, says DeskHub CEO Jay Chernikoff (pictured), who is among the office experts presenting at our San Diego Annual Office Forum on June 23.

DeskHub CEO

Jay tells us the expansion will occupy half of the first floor and the entire second floor of the DeskHub building at 2159 India St in Little Italy (below).

While conventional thinking is that co-working space is Millennial, entrepreneur territory, a recent CBRE survey of large global firms found more than 40% of respondents are using or considering shared workplaces and 63% of users are 31 to 50 years old, with an average age of 40.

Overview of DeskHub members at work.
DeskHub

DeskHub is no exception. “We have a wide swath of people—individuals working alone up to companies with 40 workers," Jay says. “Not all of them are doing tech—building apps. A bunch are doing all kinds of interesting things." Tenants include an architectural firm; Wag, the dog walking service; a recruiting firm based in London; and a professional consultant who left a consulting firm and continues serving his clients from DeskHub.

A DeskHub team
DeskHub

Suggesting that co-working is the “Uberization” of office space, he tells Bisnow more people are considering shared space because by-the-seat services “make it easy for new businesses to get going.” The $500/seat membership is a cheaper option for startups, because it’s all-inclusive, providing internet, conference facilities and office furniture, and does not lock users into a lease.

Team members are seated in close proximity at DeskHub,San Diego.
DeskHub

Additionally, it allows companies to grow at their own pace, he notes, simply by adding another seat when a new employee comes on board. As companies grow, DeskHub moves people around to create pods, where team members are seated together to work as a team.

“When you have three, four or five seats in a space, it creates a community or network of people.” Whether working as an individual or in a group, Jay notes having people all around provides the feeling of having co-workers, even for individuals working alone.

This space is used as a gathering space for members to socialize, as well as hosts events.

“Co-working space gets like-minded people together, and from an entrepreneurial standpoint, there’s a lot of value in that,” he adds, noting it encourages collaboration. Jay says there are several teams where members started as individuals working alone and are now in a collaborative relationship.

Members at DeskHub make spaces their own.
DeskHub

Hear more from Jay and our other office experts at San Diego’s Annual Office Forum on June 23, beginning at 7:30am with breakfast and networking at the Westin San Diego, 400 Broadway, in Downtown. Sign up here!

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's San Diego Newsletters
Related Stories

Broward Lures Office Tenants Away From Miami-Dade

ISIF Commits €100M To IPUT's €500M Office Development Pipeline

Morningstar Releases New Details On Over 350K SF In Q3 Office Leases

Weil Gotshal Wind-Down Leaves 830K SF Hole In America's Office Market

'Distress Is Finally Trading': Investors Chasing Big Discounts On Boston Office

Office Recovery Moving Faster Than Expected, CoStar Finds

How Microsoft, Coca-Cola And Amazon Are Adapting Their Offices For AI Age

Hof Wonen Acquires 251 Social Rental Houses In New Mixed-Use Project In The Hague

Related, Oxford Land Tenant For Top Floors Of 70 Hudson Yards

BXP Execs See Better Returns In Building Offices Than Buying Them

Downtown Office Tower Sells At Foreclosure Auction For $260M

Houston's Office Woes Are Getting Too Expensive To Fix