RAF Pacifica Group founding principal Adam Robinson has unveiled plans for yet another creative industrial spec project in the hot Carlsbad market. The 144,461 SF project, dubbed cre•ate, will be on 9.7 acres at the Carlsbad Oaks North corporate business park and is designed as a corporate headquarters facility, divisible down to 72,231 SF to accommodate two tenants. This is the firm’s seventh ground-up spec development project under construction or planned in San Diego County.

“A flight to quality is underway in the Carlsbad industrial market,” Adam says. “Today’s industrial users are demanding the same high-quality, creative environments as their office counterparts, with high-tech amenities and indoor/outdoor gathering areas that cultivate collaboration and drive innovation. We are building exactly what Carlsbad’s industrial users are seeking in order to attract creative tenants in this market.” He says today’s tech, biotech and manufacturing companies are seeking flexible workspaces that allow consolidation of R&D, engineering and corporate operations under one roof to maximize efficiency.

Adam says cre•ate will feature a true creative office aesthetic with a corporate headquarters look and feel. The completed project will include extensive glass for natural lighting, bifold vertical glass doors, modern landscaping and outdoor amenity areas to cultivate a work/play environment. It also will include 50k SF to 70k SF of office space, with high-end finishes and open floor plans to provide a collaborative work experience, as well as modern industrial features, including 30-foot clear height ceilings, ESFR sprinklers and multiple dock-high doors.