Neil Patrick Harris To Bring Interactive Theater And Eatery To Former Recruiting Studio

Neil Patrick Harris is what's known in theater as a triple threat: He can sing, dance and act. But he's officially adding a fourth threat to his arsenal: retail pioneer.

Harris signed a 20-year lease for the three-story, 13k SF former Providence club at 311 West 57th St along Midtown Manhattan’s Billionaire’s Row.

Working in collaboration with the event producers behind Queen of the Night, Sleep No More and The Box, the How I Met Your Mother star is planning to curate a magic-themed interactive theater, eatery and lounge nightclub, the New York Post reports. Producer Randy Weiner told the New York Times the venue will feature “dance, variety acts and one-on-one interactions.”

Picken Real Estate broker Alex Picken confirmed the lease, which will exceed $22M over the two-decade term, and announced the venue will be opening this fall.

The space once was a recording studio for the Rolling Stones, Janis Joplin and Jimi Hendrix. [NYP]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's New York Newsletters
Related Stories

Wereldhave Sells €63M Shopping Center To French Investor

Supertall Assemblage Comes Together At Long-Vacant Midtown Site: The N.Y. Deal Sheet

Fannie Mae, Freddie Mac Rewrite Underwriting Standards For NYC's Rent Freeze

Banks Are Manhattan's Latest Hot Retail Tenant

RXR Marketing Executive Lauren Maturo Dies At 32

GGP To Redevelop Former Dick's Sporting Goods Store At Frisco's Stonebriar Centre

From Pandemic Darling To Cautionary Tale: Pickleball Clubs Face A Reckoning After Betting Big On Retail Space

Gwinnett Mall Project Stands To Benefit From Georgia's Opportunity Zone Picks

Weil Gotshal Wind-Down Leaves 830K SF Hole In America's Office Market

Meet Bisnow's 2026 New York Power Women Honorees

Related, Oxford Land Tenant For Top Floors Of 70 Hudson Yards

BXP Execs See Better Returns In Building Offices Than Buying Them