KLUGE’S REALITY; SAVITT PARTNERS

Now that NBC reality show “Momma’s Boys” is over, cast member Robert Kluge has returned to his other life—being an associate at NAI Global New York City. We dropped by his Madison Avenue office to find out about his experience.
A quick re-cap for those who didn’t see the show: three men live in a condo, while their mothers move in with 32 girls across town. While the men learn about the women on dates, the moms experience their personalities and habits—and try to influence their sons on which girl to choose at the end. (Sounds like every mother’s dream.) Robert met acasting agent during a synagogue benefit, and he and mom Esther eventually made the final cut and headed to Hollywood (with the blessing of NAI’s Andy Simon).
Robert didn’t follow his heart and instead chose the woman his mother liked, then decided to decline the winning vacation. After six weeks of filming, he says that he felt burnt out, but ready to go back to work. Overall, he tells us it was a very good experience.
The show actually gives him a boost in real estate; anything that can differentiate you in the business helps, he says. A woman stopped his mother in an NJ mall, and it led to an exclusive assignment for afashion company looking for space in the Garment District. Real estate execs also watched the show: a JPMorgan managing director recognized him at a restaurant in Boca Raton. Now, he’s planning a marketing campaign for NAI; he jokes that his celebrity shelf life is good for another few months and he’s going to capitalize on it.

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