Having the best student housing project is no good if potential residents never hear about it. Carter is taking a new approach to the problem for Tetro Student Village, which serves UTSA. We snapped project manager Lauren Guthrie, leasing manager Kelsey Ring, and leasing agent Madison Lathon at the community's new mobile leasing center. It's a 14' food truck, and Carter VP Dave Nelson tells us "wherever it goes, it can stop and throw a party."  (Like Pauly Shore.) It blasts music and has games and snacks on board as well as an interactive tour of the 590-bed community and iPads for students to sign leases immediately.

Something is working--the site looked like this when we were there right before Christmas, and the community is already over 10% preleased. The truck has been up and running for a few weeks—the ladies tell us its most interesting location so far was a competitor's community, and its most unique experience was giving a girl a ride home from campus. They tell us the truck imparts that Carter is willing to be different and push limits to please residents (a real plus, since students tell them they're dissatisfied by lack of innovation in the market now).