Creating a splash with your tenants doesn’t require a lot of money, says JLL Australia’s Peter Merrett. Little things like walking employees to their car on rainy days create connections that will keep your buildings full. His advice: Think of your building like a five-star hotel. (He calls all his tenants ‘guests’ to change the way his property managers think of them.) Create a personality in your building by thinking outside of the box. Host an unannounced salsa class in the plaza (the word will spread on its own) or send Santa down your office tower with the window cleaning crew near Christmas. (He can personally vouch the latter will get your tenants buzzing, and it costs nothing.)
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