If you’re inspired by Olympic champs Usain Bolt and Simone Biles, you’re in luck: Nike’s first London neighbourhood megastore at Kings Cross is open with every conceivable fitness device and article of clothing one can imagine. The two-story, 9k SF space features the very best Nike products, “elevated experiences” and digitally enabled services.

The store has click-and-collect for commuters, bra and trainer fitting services, and those in the neighbourhood can get involved with the weekly Nike+ Run Club or NRC Ready-Set-Go, the 10-week training program for beginning runners.

CBRE advised Nike on the lease at Two Pancras Square. Nash Bond advised Argent, according to the Evening Standard.

The Nike store is the first major retail opening in a neighbourhood that is home to about 1,000 residents and big companies like Universal Music and Google. Nike’s presence can be felt all around London, though. Its flagship store (shown) is on Oxford Street; it has outlets in Westfield London in Shepherds Bush, Covent Garden, Chelsea, Shoreditch, Wembley and Hackney. [ES]