News

Hammerson Re-Creates Chelsea Flower Show Exhibition In Ireland

Photo credit: Courtesy of Hammerson
Garden Of Pure Imagination

In a first for Ireland, Hammerson last night welcomed celebrity gardener Diarmuid Gavin’s critically acclaimed “Garden of Pure Imagination” at Dundrum Shopping Centre. The garden, which officially opened to the public on Saturday 20 May, will be open throughout the summer.

Gavin’s garden, which was awarded a Silver Gilt at the RHS & Chelsea Flower Show in 2016, combines traditional country garden planting with some intriguing special effects and offers a unique experience for shoppers, retailers and the wider community. The garden is the first Chelsea Flower Show exhibition to be re-created for the public, and Dundrum is the first shopping centre to host such a display in Ireland.

Hammerson’s Product Experience Framework aims to create destinations that are entertaining and exciting and give customers more reasons to visit. The garden invites visitors to "Move Their Imagination" by springing to life every 15 minutes through hidden cogs that drive a number of special garden guests and features. Over the course of the summer, the garden will play host to a series of events, such as children’s planting activities and garden yoga, which encourage visitors to get involved in gardening, learn about the living environment and promote sustainability, health and well-being.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's London Newsletters
Related Stories

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Philly Retail Momentum Spills From Rittenhouse Into Northern Liberties

Forget Buildings, Retailers Are Leasing Environments

Equinix Bets Big On Slough Data Centres: The London Deal Sheet

Redevco Buys 560K SF Jaguar Land Rover Logistics Hub In UK IOS Push

Immigration Crackdowns Dealt LA Businesses A Multimillion‑Dollar Blow

Mamdani Adds Millions To Program Helping Retailers Negotiate With Landlords

Unite Looks To Reshape Student Portfolio After £417M First-Half Loss

Arada Pushes Forward £2.5B Docklands Scheme: The London Deal Sheet

How JLL Uses Experiences To Give Retail Customers 'A Reason To Be There'

Culver Commons To Bring New Dining, Retail Options To Bustling Suburban Los Angeles Location

Sony Reopening Hollywood ArcLight, Cinerama Dome Theaters