Developers Can Survive Oil Depression By Diversifying

Office development has screeched to a halt, but Howard Hughes is unfazed—it started clearing the site for its first-ever self-storage project yesterday, and is gearing up an expanded multifamily focus. That kind of diversification is one way developers are making it work. That's why we're excited to host Bisnow’s New Construction & Development event Aug. 12 starting at 7am at the Royal Sonesta.

Howard Hughes EVP Peter Doyle (a speaker at our event, he's pictured in Hughes Landing) tells us the firm has two tracts in The Woodlands for self-storage, where it plans to build 60k SF. It’ll break ground in two to three weeks when the sites are cleared. Howard Hughes was drawn to the property type because it ties in well with residential/multifamily activity, is in great demand across the US, and gets low cap rates when sold. It plans to build self-storage in its master planned communities nationwide, and Peter tells us it could expand beyond its communities if the properties do well.

Howard Hughes is also pushing forward on multifamily developments, Peter says. Hughes Landing’s One Lakes Edge (pictured) was the firm’s first self-performed apartment project, and it has its second and third planned in Maryland and Vegas. It’s also looking into building a second multifamily tower in Hughes Landing, which Peter says would probably be 250 to 400 units and could break ground in about six months. Howard Hughes is loving the niche, and Peter tells us it’s considering building age-restricted senior living projects as well. Join us for Bisnow’s New Construction & Development event Aug. 12 starting at 7am at the Royal Sonesta. Sign up here.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Houston Newsletters
Related Stories

The Wideman Co. Buys Downtown Tower From Brookfield: The Houston Deal Sheet

Forget Buildings, Retailers Are Leasing Environments

King Of Prussia Pursues Stadium To Anchor $200M Mixed-Use Complex

Private Equity Firm Buys Former Texas Instruments Campus For New Headquarters

1200 White St., Atlanta's Newest Creative Hub, Is Transforming The West End

Down On The Corner: How Long-Term Thinking Can Help Developers Make The Most Of Every Square Foot

Williams Tower Acquired For $300M In Largest Single-Property Office Sale Since 2019

Law Firm Ups Downtown Footprint To 139K SF: The Houston Deal Sheet

Artis Montrose, Disco Kroger Site Multifamily Redevelopment, Tops Out

Plans For Colorado's Newest Private Golf Course Revealed: The Denver Deal Sheet

Houston's Competitive Retail Market Brings Quick Backfills, In Most Cases

Risk-Averse Market Means This Retrofit Success Could Be A One-Off