Developers Can Survive Oil Depression By Diversifying

Office development has screeched to a halt, but Howard Hughes is unfazed—it started clearing the site for its first-ever self-storage project yesterday, and is gearing up an expanded multifamily focus. That kind of diversification is one way developers are making it work. That's why we're excited to host Bisnow’s New Construction & Development event Aug. 12 starting at 7am at the Royal Sonesta.

Howard Hughes EVP Peter Doyle (a speaker at our event, he's pictured in Hughes Landing) tells us the firm has two tracts in The Woodlands for self-storage, where it plans to build 60k SF. It’ll break ground in two to three weeks when the sites are cleared. Howard Hughes was drawn to the property type because it ties in well with residential/multifamily activity, is in great demand across the US, and gets low cap rates when sold. It plans to build self-storage in its master planned communities nationwide, and Peter tells us it could expand beyond its communities if the properties do well.

Howard Hughes is also pushing forward on multifamily developments, Peter says. Hughes Landing’s One Lakes Edge (pictured) was the firm’s first self-performed apartment project, and it has its second and third planned in Maryland and Vegas. It’s also looking into building a second multifamily tower in Hughes Landing, which Peter says would probably be 250 to 400 units and could break ground in about six months. Howard Hughes is loving the niche, and Peter tells us it’s considering building age-restricted senior living projects as well. Join us for Bisnow’s New Construction & Development event Aug. 12 starting at 7am at the Royal Sonesta. Sign up here.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Houston Newsletters
Related Stories

EXCLUSIVE: Downtown Houston+ Targets Grocery Gap, Pedestrian Experience With New Programs

Hof Wonen Acquires 251 Social Rental Houses In New Mixed-Use Project In The Hague

Houston's Office Woes Are Getting Too Expensive To Fix

Welcome Group Starts Pearland Industrial: The Houston Deal Sheet

Developer Pitches Massive Hospitality, Makerspace District South Of Austin

Towers On The Edge: How Austin Is Redefining Vertical Density At The Waterfront

Apartment Operators Are Rethinking The Amenity Arms Race

Rabobank-Backed BPD Fund Acquires 245 Rental Units In Europe's Largest Timber Housing Project

CBRE IM Acquires Planned 100-Home Amsterdam Scheme For NN Group

Next Phase Of Amsterdamse Poort Redevelopment Kicks Off

'Ultra-Luxury' Inner Loop Office Tower Planned Near The Galleria

'Let's Just Get This Over With': Houston Multifamily Hopes For Capitulation