All those power tools, cigars, grills and tech gadgets for your pops don't come cheap. The National Retail Federation's annual survey shows kids will spend more than ever—$14.3B—on Father's Day this year.
Around 47% of consumers will spend on an experience like a meal or activity, 43% will give dad clothing (because he really needs another tie), 41% will give gift cards and 20% will give electronics. Kids will spend $833M on greeting cards alone.
Brick-and-mortar still gets the most Father's Day business at 38% (especially sporting goods stores like Dick's) with e-commerce following at 32%. Half of consumers will be buying for Dad or another father figure, while a smaller number shop for their husband or son.
Consumers will spend $126 on average for their father on Sunday, up from 2015's average of $116—so basically, Dad will get one more overpriced beer at the sporting event of his choice this weekend.
Unsurprisingly, Mother's Day still accounts for more spending—$21.4B in 2016. Because really, she carried you for nine months, it's the least you can do.
