| Twitter and social media was also a topic at our women's event. The Weather Channel's Shirley Powell says digital media has become increasingly important for the news network. Shirley, who heads up the company's marketing and PR, tells us that The Weather Channel's social media strategy is integrated into all of its products. The station has been well ahead of many of its peers on digital media. So much so, Shirley says Apple asked The Weather Channel to be one of its debut app partners with the iPad. Shirley also says that 40% of ad revenue at The Weather Channel is now generated online. |
SOCIAL MEDIA, WEATHER OR NOT
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Related Topics:
Shirley Powell
, The Weather Channel
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