CLASS-A? TRY CLASS-ZZZ

One of Atlanta's premier restaurant brokers will help the metro area catch a few  zzz's. The Shumacher Group's  Harold Shumacher  is repping a new high-end mattress store  with plans to enter Atlanta with three stores initially and 2,500 stores across the US in 10 years.
 
Called Zzz?s By Ashley (a new division of Ashley Furniture), the store will be more of a day spa than a typical mattress store. Harold gave us the details at yesterday's ICSC Southeast Conference at the Cobb Galleria. He just got the assignment this week and hasn?t even scouted locations yet, but he tells us the company is seeking high-density areas with average incomes of $75k/year.
 
So, what will greet a shopper? Think of a serene lobby with spa amenities like skin lotions, Harold says. And shoppers are also given slippers so they can lie on the mattresses to test them out. Harold says the company is targeting Atlanta, LA, Phoenix  and Chicago for its initial rollout.
 

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Thor Equities Plans $1B Data Center In North Georgia: The Atlanta Deal Sheet

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years

Solar Projects In Georgia Meet Local Backlash As Data Centers Drive Demand For Power

CBRE IM Buys Net Lease REIT For $1.6B, Plans More Investment

The Difference Between Service And Hospitality That Makes A Flexible Workspace A Success

Beyond The Boom: How Miami's CRE Market Continues To Be Resilient

Sixers And Flyers Unveil Renderings Of South Philly Arena Due In 2030

The Opportunities, Limitations And Benefits Of Reserved Investor Funds