Sonder Locks Down Marriott Licensing Deal, Gets Additional Financing

Courtesy of Sonder
A Sonder Unit In The Industrialist Property In New York

Short-term rental operator Sonder Holdings has entered into a licensing agreement with Marriott that will integrate 9,000 Sonder units into Marriott's Bonvoy brand.

The deal will mean Sonder rooms can be booked on Marriott’s platforms as “Sonder by Marriott Bonvoy" rooms, the hospitality company announced.

“We are excited about this new agreement, which is set to expand our portfolio of longer-stay accommodations in key markets around the world,” Marriott International Global Officer of Mergers and Acquisitions, Business Development and Real Estate Tim Grisius said in a release.

Sonder also announced that it secured commitments for $43M in preferred equity and has another $83 million in liquidity from its existing lenders.

Sonder shares more than doubled Monday, Bloomberg reported, and had reached $5.50 per share by afternoon.

The firm, which operates rentals in apartment buildings and hotels globally, has seen its valuation take a hit since its February 2022 peak of more than $2B, according to Bloomberg.

In June, Sonder announced plans to shutter 3,200 units across 80 locations. Around the same time, it warned investors that some of its most recent financial reports were not reliable.

"Sonder has been relentlessly focused on operational efficiency to deliver long-term profitability and these actions are the next step in achieving that goal," Sonder Board of Directors Lead Independent Director Janice Sears said in a release.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Proposed EPA Rule Change Could Cut Months From Timelines Of Projects Near Wetlands

NYC Is Building Hotels Again. It May Not Be Enough

Rates, Rents And AI Risks: Peter Linneman's Warning For CRE

Heitman, Andover Target Self-Storage With New Investment JV

U.S. Multifamily Market Regaining Its Balance As Yearslong Supply Wave Tapers Off

Clarion Hires Prologis Executive To Lead Power Strategy

Why Data Centers Need To Embrace 'Responsible Resiliency'

The Bridge-To-Bridge Bet Is Holding Off CRE's 'Day Of Reckoning' — For Now

Augmentation, Not Replacement: How AI Platforms Are Streamlining Front Desk Teams

Lawmakers Punt On Stripping Approvals From 15 Projects In Data Center Alley

Success Of Top-Tier Malls Masks Enduring Distress In Sector's Underbelly

HUD Launches Investigation Into Wells Fargo's Efforts To Support Black Homeownership