Seregh, a sports real estate firm that launched last year with backing from prominent industry players, is bolstering its leadership ranks and bringing in a new tech platform as it plots a global expansion.
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The firm announced Tuesday it acquired Revenue Over And Above Replacement, or ROAR, a data analytics startup that launched in May.
It plans to use the acquisition to develop a Smart Districts as a Service platform that will utilize AI, machine learning and data analytics to help sports venue stakeholders guide their decision-making. That includes insights about everything from leases and foot traffic to fan social media behavior and content consumption patterns.
“Seregh and ROAR are now uniquely positioned to help stakeholders maximize the value of their sports assets before, during, and after the construction of mixed-use sports and entertainment districts,” Seregh founder Jonathan Fascitelli said in a statement.
Along with the acquisition, Seregh announced some executive-level personnel changes.
ROAR President Adam Grossman is retaining his position but is also now Seregh’s chief analytics officer.
The firm brought on Alexandre Heriard-Dubreuil as global chief investment officer following his CRE career spanning multiple continents and more than two decades, including a 17-year tenure at L Catterton Real Estate.
Seregh also hired Callie Haines as executive vice president of development following her 20 years at Brookfield Properties, where she managed a 28M SF portfolio across New York City and Boston.
“Alexandre, Callie, and Adam bring a powerful combination of global investment, real estate development, and sports-analytics innovation and expertise,” Fascitelli said.
“Their appointments reflect the next phase of our strategy as we deepen our platform and expand into more markets globally.”
Fascitelli, the former CEO of Philadelphia 76ers and New Jersey Devils parent company Harris Blitzer Sports & Entertainment, launched Seregh in September 2024. The following month, former Brookfield Property Group CEO Ric Clark joined Seregh's board and investment committee.
With backing from HBSE, Creative Artists Agency, Delaware North, LionTree and 17 professional sports teams, Seregh is targeting $100B in investment across 30 cities over the coming decade.
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