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New Co-Working Player Leases 29K SF At KPMG Plaza As Craig Hall Invests In Concept

KPMG has leased an additional 11K SF at KPMG Plaza at HALL Arts, the company’s 500K SF, namesake building in the the Dallas Arts District. Hall Group’s Kim Butler represented KPMG Plaza in the lease and JLL’s Carl Ewert represented KPMG.
KPMG Plaza at Hall Arts

On the heels of its namesake tenant expanding its lease by 11K SF, KPMG Plaza at Hall Arts inked 29K SF with Serendipity Labs. 

Hall Group founder and Chairman Craig Hall also invested in the upscale co-working concept. Since its founding in 2011, Serendipity Labs has raised $100M from franchises and $24M from corporate funding. 

This lease represents its entrance into the Dallas market. Serendipity Labs has more than 100 locations of owned and managed franchises throughout the U.S. Other Texas locations include Fort Worth and Sugar Land. It it also rapidly expanding in the Washington, D.C., area

The co-working concept will lease 29K SF on KPMG Plaza’s 17th floor and lobby, bringing occupancy to 85%. The hospitality-style tenant will offer memberships, dedicated offices, project team rooms and programming. It will be operated by Serendipity Labs’ franchisee, Worth Coworking. 

Co-working concept Industrious recently opened 23K SF at Billingsley’s One Arts Plaza, across the street from KPMG Plaza. 

The Artisan, a new restaurant concept from G Texas Custom Catering, will open at Hall Arts later this year.