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Fairlead Buys Big in Central Perimeter

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Fairlead Buys Big in Central Perimeter

Fairlead Commercial Real Estate has just made major inroads into the Central Perimeter submarket. The firm bought Embassy Row, a four-building, 551,500 SF project, from ARES Management for an undisclosed sum. CBRE's Will Yowell and Justin Parsonnet brokered the sale.

Fairlead Buys Big in Central Perimeter

Embassy Row, which borders GA 400 off Abernathy Road in a wooded enclave next to Northpark Towne Center, is one of those few Central Perimeter properties with a block of 50k SF left. Fairlead's Jeff Shaw says his firm—which bought it in partnership with Bridge Investment Group Partners—will infuse $10M in renovations to attempt to push rents above the $21.50/SF asking. Its main anchors include CH2MHill, Ceridian and American InterContinential University.