Bisnow Content Partner:

Bergmeyer Associates, Inc.
Sponsored Content

What Makes For Successful Brick-and-Mortar?

Bricks-and-mortar retail remains relevant: While e-commerce is growing at an astounding average annual rate of 16.85% in the United States, it accounts for only 7% of total retail sales, according to the US Census Bureau. Bergmeyer Associates senior principal Joe Nevin tells us that successful retail concepts connect with customers on an emotional level, provide exceptional and memorable customer experiences, and products that customers need and want, while allowing them to acquire their purchases in a variety of ways. Critical to the success of any retailer is to leverage the ability to successfully engage and communicate with customers in-store, in print and with technology. Online, mobile platforms and social media are equally important to keeping your company present in the customer’s mind in an ever-changing, very competitive marketplace. Bergmeyer Associates designs for all sectors, including retail, restaurant, commercial, academic, cultural and workplace. For more info on our Bisnow partner click here.

Continue reading this story with a free account

Log in or register

More About Our Sponsor

| Bergmeyer Associates, Inc.

Creating experiential environments for the places we use every day

Sign up for more articles like this
Subscribe to Bisnow's Boston Newsletters
Related Stories

Energy Company Opens 125K SF Newton Office: The Boston Deal Sheet

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Simon Approaching End Of The Road With Struggling Suburban Boston Mall

Chipotle Adding Hundreds Of New Locations Worldwide

Stockdale Capital Partners, Hamilton Lane Acquire Chino Hills Shopping Center For $157M

Bucks County Mall Closing As Owners Prepare Redevelopment Plans

Wu Proposes Tax Breaks To Jump-Start Stalled Housing Projects

Oxford Properties' U.S. Investment Head On Why It's Buying Office Again — And Where

Davis Looks To Sell 16-Building Beacon Hill, Back Bay Portfolio

Starbucks Spending $1B To Turn Cafés Into Community Lounges

Healey's New Data Center Rules Make Massachusetts A Tough Sell For Developers

Anthropic Doubling Local Presence With Cambridge Office Lease