Bricks-and-mortar retail remains relevant: While e-commerce is growing at an astounding average annual rate of 16.85% in the United States, it accounts for only 7% of total retail sales, according to the US Census Bureau. Bergmeyer Associates senior principal Joe Nevin tells us that successful retail concepts connect with customers on an emotional level, provide exceptional and memorable customer experiences, and products that customers need and want, while allowing them to acquire their purchases in a variety of ways. Critical to the success of any retailer is to leverage the ability to successfully engage and communicate with customers in-store, in print and with technology. Online, mobile platforms and social media are equally important to keeping your company present in the customer’s mind in an ever-changing, very competitive marketplace. Bergmeyer Associates designs for all sectors, including retail, restaurant, commercial, academic, cultural and workplace. For more info on our Bisnow partner click here.