Atlanta’s fundamentals have remained consistent over the past few years, underpinned by robust population growth and a diverse industry mix.

Atlanta being a host city for the FIFA World Cup 2026 will spark more interest in the Hollywood of the South’s hospitality, entertainment and retail industries, helping to generate millions of dollars in revenue for the city.

Real estate professionals can learn more at Bisnow’s Atlanta 2026 Commercial Real Estate Kickoff event on Jan. 21 at the Georgian Terrace. The event will bring together key players in Atlanta’s CRE industry to discuss what’s on the horizon for 2026 and how ATL Zoning 2.0 will affect development opportunities.

Click here for details.

Here are five reasons why CRE professionals should attend the event:

1. Learn about different trends, opportunities and strategies in Atlanta’s CRE market for 2026 from speakers such as Jamestown CEO Matt Bronfman, Metro Atlanta Chamber of Commerce President and CEO Katie Kirkpatrick and Portman Holdings Chief Development Officer Travis Garland.

2. Find out how Downtown Atlanta is preparing for the surge of activity from the World Cup and how the world’s most-watched sporting event will impact the immediate and long-term markets.

3. See how institutional and foreign capital sources view the market and where capital is currently flowing.

4. Get a look into which asset classes are poised to lead in development and performance throughout 2026.

5. Connect with some of Atlanta’s top leaders to discuss how federal policy will impact the market.

To find out more about the Atlanta event on Jan. 21, click here for details.