WeWork Maintains Strong Momentum Amid Miami's Ongoing Office Market Boom

The U.S. office market kicked off 2026 showing signs of recovery, and Miami continues to be one of the cities with noticeable office demand.  

After a positive 2025, office leasing activity in Miami approached 1M SF in Q1 2026, accompanied by nearly 100K SF of positive absorption. 

WeWork Vice President of Sales Nick DeMarinis, who has spent seven years at WeWork collaborating with large global companies and the biggest players in the Miami market, continues to see Miami as a market for opportunity. He has seen all facets of the office market, and said Miami, which experienced robust growth during the pandemic, has been able to maintain a healthy demand ever since. 

“It's still a very attractive market for a couple of different types of tenants, including large domestic enterprises, Latin American companies that are looking to build a U.S. presence and local startups — a very thriving scene across all of South Florida,” DeMarinis said. 

WeWork's footfall has increased by 6% in Miami since the start of the year, and the company expects this momentum to stay consistent going forward, he said. Additionally, Miami tour bookings for WeWork have increased 21% year-over-year, further indicating growth opportunities in the market. 

WeWork’s members span every industry, from tech and legal services to finance, which allows DeMarinis to get a more complete picture of what local tenants want. 

“We have a very diverse member base, which enables us to respond directly to a wide range of local demand,” he said. “Last year, for example, we opened a new coworking floor at WeWork Southeast Financial Center in Miami. This was in direct response to the specific demand we saw in the Downtown Miami market.” 

A City Of Submarkets 

There are several distinct submarkets in the Miami market, all with their own unique attractions and attributes, DeMarinis said. WeWork has a presence in many of these key markets, including Brickell, Downtown Miami, Coral Gables and Wynwood, with each property designed to suit the market’s needs. 

“Each submarket in Miami continues to see noticeable demand, especially the submarkets that we're positioned in,” DeMarinis said. “All of our locations’ attributes are very intentionally distinct and unique to those submarkets.” 

WeWork’s Brickell City Centre office is desirable for tenants thanks to its walkable location near a large concentration of restaurants and shopping options, he said. Meanwhile, WeWork’s Coral Gables location, its closest to the Miami Airport, is in a planned community with modern, sophisticated design and a bit more space and land and lower density than a location such as Brickell, DeMarinis said. In both communities, WeWork has spaces that feature outdoor terraces, which have been very popular with tenants. 

In Downtown Miami, the professional services, financial services and legal-related companies that populate the area are looking for prebuilt interior offices with amazing views. WeWork’s Southeast Financial Center location was designed to meet these particular demands, DeMarinis said. 

“It was very important for us to be in an iconic tower like Southeast Financial Center, a beautiful building with great amenities nearby,” he said. “In the office itself, we have upgraded products with enhanced acoustics and sit-stand desks in addition to great natural light coming in through the bay windows. This is a product that was intentionally built for what tenants in that submarket are looking for.” 

In Wynwood, he said, there are more startups and tech, media and advertising companies, and WeWork provides the boutique environment that tenant mix wants. 

Companies Want Flexible Space For Longer 

WeWork is seeing increased demand across all of its locations from enterprise and artificial intelligence companies of all sizes, DeMarinis said. These companies are looking for the same amount of flexibility that startups and small companies historically sought from WeWork. Specifically, they want on-demand space on flexible terms, he said. 

WeWork is also seeing its tenants stay for longer terms, particularly in the Miami market, suggesting that long-held views toward flexible workspace are changing in the face of new tenant demands. WeWork, he said, is ready to meet these demands. 

“There used to be a view that coworking or flex options were temporary,” DeMarinis said. “You would go and get space quickly and leave in a short period of time. We're now seeing companies with flexible terms stay upwards of three, five or even 10 years. I believe this trend will continue to grow, and we will be here, growing with it.” 

This article was produced in collaboration between WeWork and Studio B. Bisnow news staff was not involved in the production of this content.

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