East Market Turns Part Of Residential Portion Into Extended-Stay Hotel

The developer of the East Market project is modifying part of its multifamily portion into an extended-stay hotel.

National Real Estate Development announced Monday that it would be setting aside five of the 23 floors of 1199 Ludlow, or the West Tower at East Market, for 60 fully furnished apartments for temporary residents, the Philadelphia Inquirer reports.

The floors will be branded as Roost, operated by Philly-based Method Co., which already has Roost locations at 19th and Chestnut streets (Roost Rittenhouse) and 15th and Chestnut streets (Roost Midtown). Both of those locations contain 27 guest suites, making the Roost at East Market the brand's biggest location yet.

The residential portion of 1199 Ludlow is set to contain 240 units, and 180 of them will remain as longer-term rental apartments. Roost will add to a growing list of extended-stay hotels that act as furnished apartments for high-end guests, most notably Korman Communities' AKA brand that has locations in Rittenhouse Square and the FMC Tower in University City. Method CEO Randall Cook is a former executive at Korman.

The apartments at 1199 Ludlow, set to deliver in mid-2018, are designed to have a symbiotic relationship with PREIT's redevelopment of the Gallery into Fashion District Philadelphia across Market Street. According to PREIT CEO Joe Coradino, retail centers are growing increasingly motivated to use multifamily units to drive business, and multifamily tenants see nearby retail as a decision-making factor in choosing between apartments at the highest end of rents in the city — which 1199 Ludlow will attempt to get.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Philadelphia Newsletters
Related Stories

Neshaminy Mall Redevelopment Plans Revealed: The Philadelphia Deal Sheet

Properties Owned By REIT Accused Of Fraud To Be Auctioned Off

Riverwards Secures $36M In Construction Financing For Philly Apartment Project

High Costs Pose Barriers For Ground-Up Hotel Development In Charlotte

University City Office Market Improves Despite Slow Quarter In Philly

How Healthcare Spaces Can Adapt To Evolving Needs Amid Rising Construction Costs

Construction Starts On Whole Foods-Anchored Suburban Shopping Center: The Philadelphia Deal Sheet

Data Center Developer Offers $10K Checks To Skeptical Pennsylvania Residents

Hotel Industry Sees Record-High Increases In RevPAR, ADR

Bankrupt Pennsylvania City Gets Nearly $100M Injection, But Visions For Revitalization Diverge

Hundreds Of Townhomes Proposed Across 2 South Philly Projects: The Philadelphia Deal Sheet

Philly Hits Halfway Point On 30,000-Unit Goal As Mayor Seeks To Spur More Conversions