New Renderings Of 76ers' Rebranded Xfinity Mobile Arena Revealed

Noah Zucker took this screenshot on 7/28/2025

Philadelphia sports fans are getting a preview of the cosmetic changes Comcast Spectacor plans to make at the Xfinity Mobile Arena in the coming weeks.

The venue known as the Wells Fargo Arena until two months ago is slated to get new branded signage, a purple color scheme and a 12-foot tall “X” sculpture at one of its entrances.

New renderings of the home arena for the NBA’s Philadelphia 76ers and NHL’s Philadelphia Flyers were included in Comcast Spectacor’s proposal for updated signage submitted to the Sign Committee of the Philadelphia Art Commission.

The submission featuring designs by Jones Sign said the goal is to complete this work ahead of a rebranding celebration at the venue scheduled for Sept. 2.

“We need to clear Signage Committee approvals at the July 30 meeting with full Commission approval at the August 13 meeting in order to meet the construction schedule,” attorney Richard Hayden of Saul Ewing LLP wrote in the application.

This new branding is scheduled to remain in effect until the 2030-2031 NBA season, which is when Comcast Spectacor and Sixers owner Harris Blitzer Sports & Entertainment hope to open a new arena in the South Philadelphia Sports Complex.

HBSE spent years working to get approvals for a new Center City arena that would replace part of the Fashion District mall at 12th and Filbert streets.

The company pivoted back to South Philly just days after getting Philadelphia City Council’s blessing for the project.

The NFL’s Philadelphia Eagles are also exploring a new venue. The team held focus groups with select season ticket holders about a potential new football stadium, according to a report from PhillyVoice.com. Its lease at the Lincoln Financial Field is set to expire in 2032.

Owner Jeffrey Lurie revealed that he’s considering building an indoor stadium, which would make Philly more likely to be named as the host city for a future Super Bowl.

Comcast Spectacor is also plotting a $2.5B mixed-use redevelopment of the South Philadelphia Sports Complex, which would include new apartments, hotels and a 5,500-seat performance stage.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Philadelphia Newsletters
Related Stories

PMC Proposes 31-Story Apartment Building In Center City West

How Will Opportunity Zones 2.0 Impact Seattle? One Expert Weighs In

After Departing Trump Admin, HUD's Former Philly Head Joins Local Planning Commission

Investors Anchor Big Capital Into Marinas, Betting On Shallow Supply

Developers Eyeing Dallas' 50-Mile Trails Loop For Uptown-Like Opportunities

Large Commercial Real Estate Sales Up 30% Despite Economic Headwinds

Olde Richmond Project Lands $20M Construction Loan: The Philadelphia Deal Sheet

To Rein In Costs, Philly Affordable Housing Players Look To Become 'Less Reliant On Consultants'

Chetrit Group 'Being Dissolved' As Family Turmoil Spirals

Shapiro Turns On Pennsylvania Data Centers With Restrictive Executive Order

Avison Young Plans Second Major Recapitalization Since 2024

Judge Approves $70M Sale Of Philly's Largest Office Complex