A luxury fashion brand with a cult online following has signed a lease for its first U.S. store in SoHo.

The Paris-based brand founded by designer Simon Porte Jacquemus has signed a lease for nearly 5K SF at 143 Spring St. Rent is approximately $2M a year, sources told Bisnow.

The store will occupy the lower level, ground floor and second floor of the small,  historic building on the corner of Spring and Wooster streets.

Jacquemus was represented by Brandon Charnas and Adam Henick of Current RE Advisors. Landlord Buchbinder and Warren was represented internally by Bill Abramson and Matt Olden.

“Located across the street from Chanel, their presence signifies more than just another storefront — it represents a transformative moment for the block and SoHo,” Charnas said in a statement. “The exponential increase in adjacent landlords' asking rents, which we call the 'Jacquemus Effect,' underscores the significance of this lease in catalyzing positive change and rejuvenating the retail landscape.”

Buchbinder and Warren also confirmed the lease.

Most recently, Italian women’s fashion brand Pinko occupied the storefront. Pinko sublet the space from home decor retailer One Kings Lane in March 2021, securing a steep discount on rent. However, the agreement eventually resulted in a lawsuit as One Kings Lane attempted to oust Pinko in 2022.

The property, built in 1915, was restored and renovated by Crocs during its occupancy, which ended during the pandemic. The tenant renovated the facade and added ground-to-ceiling glass to the landmarked storefront.

Jacquemus has been quickly growing. It generated an estimated €280M in revenue last year, according to Vogue Business. In 2022, revenue surpassed €200M, up from approximately €100M in 2021.

Jacquemus has gone viral for its designer purses. Its June 2023 fashion show in Versailles attracted celebrities including Julia Roberts, Kylie Jenner, Gigi Hadid and Emily Ratajkowski, according to Vogue.

“The U.S. will be a big focus in 2025,” Jacquemus told Vogue earlier this year, hinting at plans for store openings in New York, London and Dubai.

Jacquemus didn't immediately respond to Bisnow’s request for comment.

“This real estate play speaks volumes about the brand's power, the U.S. consumer's discerning tastes and the demand for unique shopping experiences,” Charnas said.