Fashion retailer Fat Face will open its first US store this fall, in the Boston area. The company plans to open three more by next May and another 10 to 15 within the next 18 months. Fat Face researched dozens of potential East Coast locations before choosing its first spot. The brand was started in 1988, at first selling sweatshirts, and has since grown to more than 200 stores in the UK. Fat Face targets 30 to 40-year-old male and female shoppers seeking business casual attire and relaxed weekend wear. [GUA]
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