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Though malls are far from dead, they’ve definitely taken a hit in traffic thanks to the growth of e-commerce retail and the convenience of online shopping. To get customers from behind their computers and into malls, landlords are inking deals with entertainment-related tenants.
From go-kart racing to laser tag and indoor rope climbing, malls all over the country are breaking away from the traditional model to create destination experiences that appeal to shoppers, boosting visits, encouraging spending and ultimately increasing traffic and sales for all tenants. Mall operator Syracuse Destiny USA is experimenting with tenants you’d likely see at an amusement park, like skydiving simulators and escape rooms, the Wall Street Journal reports. [WSJ]
