News
National Multifamily

PHILADELPHIA: Millennial Courtship's Changing

Forget snail mail love notes. Millennials are changing the rules, expecting on-demand service when being romanced by a landlord. Campus Apartments just rolled out Smart.Lease across its 62-property national portfolio, which lets renters complete the application process online in five minutes, CIO Andrew Marshall tells us.  (Use the rest of the time to figure out how to watch the Olympics on your iPad.) The West Philly firm also just partnered up with RoomSync to allow residents to pick their roommates using Facebook. Residents will be able to browse potential roommates based on interests, mutual friends, academic majors, and more. If student renters become used to this kind of choice at their fingertips, imagine the implications when they enter the rental market post-college. (Landlords may draw the line at delivering 4am pizza.)

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wall Street Impatient For Big Tech Returns On Data Center Spending

As AI Adoption Ramps Up, Half A Million Property Managers Are In The Crosshairs

Treasuries Hover Around 4.7% As Wall Street Questions If Warsh Is A 'Dove In Hawk's Clothing'

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Camden Property Trust Sells West Coast Portfolio, Clears $1.5B Target

Churchill Downs Plans To Sell 9 Casinos, Focus On Horse Racing

Bringing Stability And Savings To CRE Insurance Through Working Layer

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Former Arms Dealer Targeting Heartland Apartment Takeover Files For Bankruptcy

SEC Charges REIT, Its Founders With Alleged $152M Fraud Scheme

Equinix Ramps Up Spending Plans Amid Faster-Than-Expected AI Shift

Cortland, Pulte, INVH, Walker & Dunlop Execs Talk Changing Demographics, AI