Nvidia has enlisted CBRE for help advising customers in the artificial intelligence arms race.

The brokerage has been brought on as a solutions adviser consultant to offer CBRE’s AI-related services to customers, according to Nvidia.

“The CBRE data center consulting business oversees significant data center capacity in regions including [Europe, Middle East and Africa] and the U.S. to support enterprises that would like to expand their NVIDIA AI operations,” an Nvidia spokesperson said in a statement to Bisnow.

The spokesperson said CBRE's commercial real estate operations were outside the scope of the partnership.

Rob Cooper, a CBRE senior director in London who heads the firm’s data center advisory operations in EMEA, disclosed the partnership in a LinkedIn post last week. In the post, he highlighted CBRE’s expertise in getting clients to market quickly and deploying AI infrastructure at scale.

He linked to a page that outlined CBRE’s services that help clients identify AI-ready data center capacity and quickly find colocation facilities with the requisite power and technology to keep up with the high computing demands of AI applications.

Nvidia solution advisers are described as “partners whose primary business model is to provide consultation services and expert advice to customers looking to implement NVIDIA products” on the tech giant’s website.

CBRE didn’t respond to a request for comment Wednesday morning.

Data center developers and energy companies have struggled to keep up with demand from U.S. tech giants racing to develop AI models with ever-increasing power and computing needs. Data centers are expected to use nearly 7% of all the power generated in the U.S. by 2028.

President Donald Trump was joined by the heads of OpenAI, SoftBank and Oracle in late January to announce a $500B joint venture aimed at increasing data center capacity.