Bally’s Corp. is working with JLL to bring a new resort and mixed-use district to the former site of the Tropicana on the Las Vegas Strip.
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Bally’s Las Vegas will share a 35-acre campus with the new Las Vegas Athletics Major League Baseball park, with plans including a casino, two hotel towers totaling 3,000 rooms, a 2,500-capacity entertainment venue and more than 500K SF of retail, dining and entertainment.
"Bally's Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip," Soo Kim, chairman of the board of directors for Bally's Corp., said in a statement.
The project is expected to commence development in the first half of 2026 and is being submitted to Clark County for entitlements, according to the press release. Marnell Cos. is the architect of record.
The Tropicana Las Vegas was imploded last year to make room for the $1.5B MLB stadium, which is set to open in 2028. The Nevada Legislature in 2023 approved $380M in public financing for the construction of the stadium, which will allow the Oakland A’s to relocate to Las Vegas.
This follows the completion of Allegiant Stadium, where the NFL’s Raiders began playing in 2020, also after a move from Oakland, California.
JLL will lead retail and dining sourcing efforts for the Bally’s project, which aligns with the trend of building entertainment districts near sports stadiums. Bally’s resort will also include a VIP experience with direct access to the ballpark.
"Las Vegas is one of the most important markets for food and beverage, entertainment and retail in the US," JLL Vice Chairman Michael Hirschfeld, who is leading JLL's global leasing team, said in the release. "The extended hours of operation in the market yield some of the highest sales per unit in the country."
As gaming makes up a smaller portion of overall revenues, Las Vegas casinos have increasingly turned into "integrated resorts" with luxe shopping and dining, live entertainment and day clubs.
"Gaming revenue used to be two-thirds of revenue. It's probably closer to one-third now, and room rates are higher, food and beverage spend is higher," Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, told Bisnow last month. "Entertainment is much higher than it used to be 20 or 30 years ago."
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