Attracting Business To DTLA

Attracting new tenants to the plethora of creative office space being built in DTLA brings its own share of challenges.

At our recent DTLA Renaissance event, panelists discussed how LA is rebranding itself, becoming more of a place for entrepreneurship. The panel included VTS regional director Eric LaCoursiere, who served as moderator, Matt Eggers, Alex San Andrés, Mick McConnell and Ronen Olshansky.

Lowe Enterprises VP Alex San Andrés said he thinks it would be helpful if LA diversified outside of media and content.

With the number of creative office spaces now being built, WeWork's shared spaces have many advantages for companies, according to WeWork VP Mick McConnell.

Mick said WeWork offers a "less expensive" option and great service options, including health insurance and payroll.

Cross Campus CEO Ronen Olshansky said WeWork has done extraordinarily well, as has Cross Campus.

"If you’re walking your customers around and looking at WeWork, stop them by a Cross Campus as well," Ronen said.

It was also noted the way people work and where they work has changed so much in recent years. That means spaces need to be as flexible as possible.

Yardi VP Matt Eggers rounded out the panel.

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