Experts Discuss How To Attract The Top Tech Tenants

The more than 660 commercial real estate professionals who joined us last week for Bisnow's LA State of the Market got a chance to hear about what the state of the market in LA looks like, trends in office space and details about the recent lease Grindr signed in the Pacific Design Center’s Red Building on its 14th floor.

Grindr has just signed a lease in the Pacific Design Center’s Red Building. The social networking company’s executive offices will take up 18k SF on the building’s 14th floor.

Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/this-weeks-la-deal-sheet-54670?utm_source=CopyShare&utm_medium=Browser

The panelists were VTS head of business development Andrew Flint; Brookfield SVP of leasing John Barganski; Rising Realty's Chris Rising; Grindr VP Landis Smithers; and NGKF senior managing director Ryan Harding.

Grindr is what Landis describes as a highly social brand that's in a state of massive growth. Given that, the company was looking for offices that could provide workspace for a traditional tech-based firm and blend it with its new marketing department, which is more creative. Grindr is also interested in using the space as a cultural center and in opening its doors to the community.

joined us this week for Bisnow’s LA State of the Market to hear experts talk about what the coming year will bring. Among the economic luminaries

Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/eyeing-the-economy-at-the-la-state-of-the-market-54820?utm_source=CopyShare&utm_medium=Browserjoined us this week for Bisnow’s LA State of the Market to hear experts talk about what the coming year will bring. Among the economic luminaries

Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/eyeing-the-economy-at-the-la-state-of-the-market-54820?utm_source=CopyShare&utm_medium=Browser

Andrew asked the panelists what they do to better understand what tenants such as Grindr want and how you attract such companies.

Ryan says regardless of the industry, companies are now working on doing more with less. That includes creating collaboration within spaces and looking at ways to take advantage of open areas and outdoor areas as well as the amenity base to help with employee retention. NKGF’s Ryan repped Grindr in its new lease at the Pacific Design Center.

In the future, Chris says technology will allow for the ability to create what he called cones of silence, which will allow people to work in open space but still have those kinds of conversations that need to be more private. This will make it possible to do so without having to put in a drywall conference room.

Brookfield's holdings in LA are in traditional, high-rise Class-A office buildings. However, last year, John said the company hired six interior, architectural firms for a design hive, where the firms were tasked to create six, unique workspaces that helped the company attract a couple of incubators and a biotech firm, John says.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Los Angeles Newsletters
Related Stories

DivcoWest Sells Glendale Office Building For $70M

Daniel Negari Buys Downtown LA Hotel For $34M

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Stockdale Capital Partners, Hamilton Lane Acquire Chino Hills Shopping Center For $157M

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

California Emerging As Data Center Fallback Market Amid Nationwide Opposition

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Chapman Market Owners Get $29M Refinance: The Los Angeles Deal Sheet

Lineage Suing Solar Company Altus Power Over Boyle Heights Warehouse Fire

HPP, Blackstone Nab Extension On $1.1B Loan Tied To 2.2M SF Hollywood Portfolio

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years