British luxury beauty brand Space NK will open an experimental new concept store—Innovation by Space NK—that will act as a test bed for the brand's most innovative product launches. The store will include an on-site beauty school, and customers will be able to enjoy an array of experiences, including first looks at new beauty products and discoveries.
Space NK follows the recent announcement that Lululemon will be opening its Regent Street flagship later this year. The Crown Estate has been working with retailers to create truly extraordinary experiences.
The Crown Estate has poured £1B into Regent Street since 2002.
