Couture fashion house Elie Saab debuted his eponymous flagship store in a four-story 18th century townhouse at 24 Bruton St in Mayfair. Shoppers can now browse the full range of Elie Saab’s creations and services: accessories, ready-to-wear, leather goods, a couture salon with its own private entrance, and his debut bridal collection.

Elie Saab worked with Paris-based architecture firm RDAI on the new space, which features over 10k SF with parquet floors and a giant crystal chandelier. The interiors are luxurious, feminine and modern, much like the clothing he designs.

Elie Saab made his original debut in London in 2008 at Harrods, where he had a dedicated shop in the International Designers area. While there, Harrods held an exhibition of the dresses worn by some of his celebrity followers, including Beyoncé, Gwyneth Paltrow and Halle Berry (who wore Elie Saab when she became the first African-American to win an Academy Award for Best Actress).  Other celeb fans include Dame Helen Mirren, Mila Kunis and Jessica Chastain.